Upstream Works Software

Upstream Works provides best-in-class Omnichannel Contact Center software to increase customer engagement and agent success. They found themselves with a brand that no longer represented their company or who they served in the market. Their website ran slow and high-value inbound leads had started to dry up. They needed a partner to help them make a big change.

At Fusebox, we start every project by understanding the business imperatives and strategic goals behind a rebrand and website redesign. We worked extremely closely with the Upstream Works team to understand their branding preferences and desires and married our quick, iterative, creative work with a solid technical foundation and build to ensure their new website would not only draw in the leads and clients they wanted – but also perform at the highest possible level.

The new Upstream Works brand and website is sleek, fresh and modern and has reframed the company in the eyes of the customers and partners. The company has engaged Fusebox as a long term partner and considers the collaborative experience on the rebrand and website rebuild as one of the most satisfying experiences they’ve had with a creative or digital agency.

Upstream Works Software

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Upstream Works Software

Project Brief

Upstream Works provide software technology for customer care in the rapidly changing social, mobile and omnichannel world of the contact center.
Tasked with a refresh of the brand, we developed a distinctive design system and applied this to all of their marketing collateral. The website was developed in conjunction with an entire rethink of the brand identity.