Dough to Go Pizza Truck

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Dough to Go Pizza Truck

Project Brief

Dough to Go Pizza is a mobile wood-fired pizza truck located in Vancouver BC. We developed a number of logo ideas for them and finally settled on the ‘rocket slice’ concept to convey the mobile pizzaria and the fun that would likely happen when this pizza truck rolled up your driveway. We purposely shied away from traditional pizza type imagery and instead referenced a more updated, authentic, rustic look—yet unique, like a mobile wood fired truck. Steel, rivets, WW2 fighter plane graphics. Boom!